No ONe CARES ABOUT REALTORS AI LOGO’s
A Realtor Looking At Her AI Logo, thinking it’s the best thing ever but it’s not (sorry)
Congratulations, you’re a realtor. You want to provide the best experience to your clients, and you need to market homes efficiently and creatively to stand out from the other 20,000 realtors in Chicago. Let me guess, you went on ChatGPT or Claude or Gemini and asked “create a real estate logo for my business. It will spit something out, and you’ll look at it, and you’ll like it but (trust me) you don’t really UNDERSTAND IT. What if I told you that this AI logo is hurting your business rather then helping it? Every time I see a realtor with an AI slop logo I cringe. Today I’m going to break down the 2 reasons why this AI generated slop is not going to make your pockets any fatter.
Technically Your AI Logo is Not Technical
Okay understand that all these AI models just pull information from what real people like you and me create. So if 3 graphic designers come up with a really cool logo for a realtor, AI just takes the idea of all those designs, jumbles it up and creates something that they think is acceptable.
Fun Fact: This is not acceptable and that’s because your logo is not a VECTOR FILE. A vector file is a high quality graphic that can be seen on your crappy Facebook banner, your sign, your business card, whatever. No matter what type of marketing, whether that be print or digital, this vector file will ALWAYS have true color tones, real fonts and my favorite part, no pixels. You can take this high quality logo and put it on an air balloon or a pen and it will have the same high definition look. That is professional marketing.
Your crappy ChatGPT logo is not a vector file and while it may look good on an IPhone, trust me, it doesn’t look good on your sign or your business card. The investment into a real person who has actual graphic design talent to create a high quality logo for your business that you can use forever, is going to generate you more wealth.
Now that being said, I don’t market myself as a graphic designer, I can create high quality logos but I mainly focus on brand building and real estate listing videos and photography. The reason why this topic is important, is because it starts with the crappy ChatGPT logo, but it ends with video and the social media caption and the influx of next weeks AI Realtor trend where you dress yourself up as a caricature thinking that’s going to take you one step closer to buying a home (it isn’t).
The graphic design programs that are required to create this vector file can be very expensive in some scenarios which is why graphic designers charge money. While graphic designers might use AI for mockup designs, the human is the person who actually digitally creates your high quality logo and brings it to life using real fonts, real artwork and real thought to bring you more business. The best part about it, is once you have your high quality logo you can use it FOREVER! So the next time you decide you want to make a logo using ChatGPT, think about how that time could be spent helping your buyers and sellers move through the largest financial transaction of their life.
Your AI Logo Is Scaring Away Buyers And Sellers
The entire point of this next paragraph is explaining why buyers and sellers like your face (even if you don’t) 10x more than they like your stupid AI logo. If I go on Instagram and Facebook and I see your AI logo in that tiny little profile bubble, skip.
Thanks but I would rather work with a human. I would rather work with the human who is doing IPhone home tours every week, providing me valuable insights on the market straight from their coffee table and engaging with their followers to grow an audience. When I say engaging with your followers, I mean picking up your phone, going to comment section and creating content regarding the questions that your followers ask. Your face is your marketing. End of discussion. I want to see your face everywhere, I want to see it on billboards and business cards and on your social media and on your signs in front of listings. Now we get to one of the marketing strategies that I excel in. Showing your face and your listings in a way that actually generates a sale.
People want to work with people. I challenge everyone reading to pickup their phone right now and post a 30 second video on something regarding Chicagoland Real Estate. If you want to learn more about how you can sell homes quicker in Chicago contact me down below and I would love to have a conversation! Have a great day!
Email: brightflightproductions@gmail.com
Instagram: @brightflightllc
YouTube: Bright Flight Productions
